Email marketing is still among the best ROI-driven and most cost-effective channels of all sizes of businesses in 2025. Whether solopreneurs, startups, or SMBs, email is still the king when it comes to customer relationship building, sales boost, and lead nurturing. But let’s be realistic—not everyone can afford premium tools like HubSpot or ActiveCampaign.
Better yet, the free email marketing landscape of 2025 is more abundant than ever with feature-rich platforms that could hold their own against even some of the paid options. No matter if you’re beginning from scratch or need to cut costs, there’s more than enough out there that gets the job done without the premium price.
In this article, we’ll discuss the best free email marketing tools of 2025 that you can utilize to create, automate, and improve your email campaigns with confidence.
Why Use a Free Email Marketing Tool?
Before we examine the list, let’s briefly consider why free tools are an option for you:
Cost-effective for new startups and small companies
Perfect for testing out strategies before growing
Access to basic features such as automation, segmentation, and analytics
No long-term commitment or contracts
Now let’s take a look at the top free email marketing tools of 2025 that offer serious value.
Brevo (formerly Sendinblue)
Best For: All-in-one marketing with free limits to spare
Brevo remains a favorite of ours in 2025. Its forever free plan brings a solid combination of features, such as email automation, SMS marketing, CRM, and even live chat—all in one place.
Key Free Features:
Up to 300 emails per day
Unlimited contacts
Basic automation workflows
Drag-and-drop email editor
Real-time analytics
Pros:
No contact limit
Multichannel features (SMS, WhatsApp, etc.)
Excellent for beginners and intermediate users
Cons:
Daily sending cap can be restrictive for larger lists
Pro Tip: Use Brevo if you’re running a multi-channel campaign and need automation without breaking the bank.
MailerLite
Best For: Clean UX and growing businesses
MailerLite is unique in 2025 for its simplicity of use and sleek templates. Their free plan is extremely generous and offers access to automation, landing pages, and A/B testing.
Key Free Features:
1,000 subscribers max
12,000 monthly emails
Email automation & segmentation
Landing pages & signup forms
A/B testing
Pros:
Beginner-friendly
Automation even on the free plan
Quality templates and design tools
Cons:
Only 1 user allowed on the free tier
Certain templates and advanced analytics need upgrades
Pro Tip: Opt for MailerLite if you value stunning email design and user experience.
Mailchimp
Best For: Newbies and brand awareness
Even with some restrictions on its free tier, Mailchimp remains in the mix in 2025 due to its simplicity, particularly for newbies. It features simple templates, automations, and even a site builder.
Key Free Features:
500 contacts max
1,000 monthly emails
1 audience and 1 automation flow
Integrated CRM & reporting
Pros:
Brand trust and reliability
Excellent tutorials and onboarding
Support for mobile apps
Cons:
Limited number of contacts and emails sent
Advanced features are paywalled
Pro Tip: Excellent if you’re new to email marketing and need to try out ideas in a stable ecosystem.
Moosend
Best For: Automation-first users
Moosend’s automation engine is among the strongest in the free tool space. It’s excellent for eCommerce brands or content marketers who wish to create powerful automated workflows.
Key Free Features:
30-day free trial (not a forever-free plan)
Advanced automation templates
Landing pages and forms
Real-time analytics
Pros:
Robust automation engine
Upgradeable features once scaled
Ideal for tech-savvy marketers
Cons:
Not a forever-free plan (time-limited trial)
Certain integrations are behind a paywall
Pro Tip: Utilize the free trial to experiment with automation sequences thoroughly before subscribing.
Benchmark Email
Best For: Multilingual support and global reach
Benchmark Email has advanced in 2025, enhancing its UI and support features. Its free plan is best for teams working in various languages or marketing to international markets.
Key Free Features:
500 subscribers max
3,500 emails/month
Drag-and-drop editor
Basic automation
Multilingual interface
Pros:
Sleek UI
Multilingual features
Reasonable support for a free plan
Cons:
Lower email sends and automation features
Some templates look old
Pro Tip: If you’re selling in non-English speaking markets, Benchmark is an excellent option.
Zoho Campaigns
Best For: Zoho ecosystem users
If you’re already using Zoho CRM or Zoho One, then Zoho Campaigns integrates seamlessly. The free plan provides solid email marketing capabilities and basic automation.
Key Free Features:
Up to 2,000 subscribers
6,000 emails/month
Smart automation & workflows
Drag-and-drop builder
Reports and analytics
Pros:
Tight integration with Zoho apps
Feature-rich for a free plan
GDPR-compliant tools
Cons:
UI can be clunky
Not as beginner-friendly
Pro Tip: Ideal for teams already using Zoho CRM or Zoho Mail.
Sender
Best For: Budget eCommerce businesses
Sender has silently evolved into a solid email marketing platform. It features great deliverability rates and a user-friendly interface ideal for Shopify and WooCommerce users.
Main Free Features:
2,500 subscribers max
15,000 emails per month
Automated workflows
Customizable templates
Real-time reporting
Advantages:
Abundant free limits
Ideal for product promotions
Features SMS campaigns
Disadvantages:
UI not as shiny as others
Fewer integrations than top tools
Pro Tip: Ideal for online stores with expanding contact lists and regular promotions.
Email Octopus
Best For: Startups and developers
Powered by Amazon SES, EmailOctopus offers good performance at a lower price tag. Their free plan is easy and grows with your business.
Main Free Features:
Up to 2,500 subscribers
10,000 emails/month
Customizable templates
Basic automation & analytics
Pros:
Scalable infrastructure (through Amazon SES)
Clean and easy UI
Developer-friendly with API access
Cons:
Branding on free emails
Fewer integrations than Mailchimp or Brevo
Pro Tip: Ideal for tech-savvy marketers who want to scale with minimal overhead.
Which Free Email Marketing Tool Should You Use in 2025?
There isn’t a one-size-fits-all. The ideal tool is determined by your goals, list size, and desired features.
| Tool | Best For | Subscriber Limit | Monthly Emails |
|---|---|---|---|
| Brevo | Multichannel marketing | Unlimited | 9,000 |
| MailerLite | UX and design-driven campaigns | 1,000 | 12,000 |
| Mailchimp | Beginners and small lists | 500 | 1,000 |
| Moosend | Automation testing (trial only) | Trial Only | Unlimited (Trial) |
| Benchmark Email | Multilingual campaigns | 500 | 3,500 |
| Zoho Campaigns | Zoho CRM users | 2,000 | 6,000 |
| Sender | eCommerce businesses | 2,500 | 15,000 |
| EmailOctopus | Startups and developers | 2,500 | 10,000 |
Final Advice:
New marketer? Begin with Mailchimp or MailerLite.
eCommerce shop? Give Sender or Moosend a try.
Small budget? Brevo or EmailOctopus provide excellent value with fewer limits.
Zoho already being used? Keep it simple with Zoho Campaigns for native integration.
