In the continuously changing world of online marketing, Pinterest is among the most influential visual search engines and discovery platforms for content. With more than 500 million active users globally and increasing, Pinterest still reigns supreme as a product discovery, brand inspiration, and traffic-driving platform.
As we enter 2025, marketers are getting more innovative and data-driven when it comes to leveraging Pinterest to drive brand recognition, website traffic, and conversions. If you’re an eCommerce company, a content creator, or a service provider, learning how to use Pinterest strategically is the key to staying competitive.
Here are the best 9 Pinterest marketing tactics to promote your brand and reach your target market effectively in 2025.
Optimize for Pinterest SEO
Pinterest is more than a social site—it’s a visual search engine. That makes SEO (Search Engine Optimization) an absolute key to how your pins are found.
How to do it:
Make use of keywords in your pin descriptions, titles, and board titles.
Incorporate long-tail keywords that reflect how users search (e.g., “minimalist kitchen remodel ideas 2025”).
Add keywords in alt text for images and make sure your profile bio is also keyword-rich.
Stay on top of Pinterest trends using their Pinterest Trends tool.
Pro tip: Think of Pinterest like Google. If your pins are optimized correctly, they can keep bringing in traffic months and even years after they are published.
Prioritize High-Quality, New Pins
Pinterest favors new content—fresh images and new ideas take precedence in the algorithm.
Best practices:
Create visually appealing vertical pins (preferably 2:3 aspect ratio like 1000×1500 px).
Discreetly feature your brand colors and logo to create recognition.
Utilize effective text overlays with strong calls to action.
Share new content periodically rather than re-posting old pins.
In 2025, new content isn’t just a tip—it’s a must to get noticed and found.
Tap Idea Pins (formerly Pinterest Stories)
Pinterest’s Idea Pins are similar to Instagram Stories but with a difference—instead of disappearing, they are accessible for much longer.
Why they’re important:
They provide broader reach and engagement.
You can include multiple pages of text, audio, stickers, and product tags.
Ideal for tutorials, how-to’s, recipes, fashion styling, and storytelling.
Strategy for 2025: Post Idea Pins on a weekly basis to feature behind-the-scenes, step-by-step procedures, or product demonstrations. Use storytelling with education.
Implement eCommerce and Blogs using Rich Pins
Rich Pins sync your website metadata automatically with your pins, giving users more context and up-to-date information.
Types of Rich Pins:
Product Pins: Display real-time price, availability, and where to purchase.
Recipe Pins: Add ingredients, cooking time, and number of servings.
Article Pins: Emphasize title, author, and description.
In 2025, adding Rich Pins is important if you’re looking to increase click-through rates and conversions right from Pinterest.
Set a Consistent Pinning Schedule
Being consistent sends Pinterest’s algorithm the message that you’re an active, reliable creator.
Tools to use:
Tailwind or Later: Plan ahead with pins and track analytics.
Pinterest Scheduler: Built-in scheduling tool with easy setup.
Pro tip: Pin a minimum of 3–10 new pins per day, distributed across the week, for best performance in 2025.
Pinterest-Specific Landing Pages
Pinterest users tend to search for inspiration or solutions. Ensure that when they click on your pin, they are directed to a corresponding and high-converting page.
Strategy:
Keep the visuals and message of the pin aligned with the landing page.
Design for mobile as 80%+ of the traffic on Pinterest is from mobile phones.
Make it easy to take action with clear CTAs, few distractions, and quick loads.
Pinterest in 2025 isn’t about clicks—about holding attention and translating that traffic into outcomes.
Leverage Pinterest Trends and Holiday Content
Each year, Pinterest publishes an annual Pinterest Predicts report featuring trending topics for the upcoming year. These trends tend to be extremely accurate and provide insight into what users will be looking for.
How to do it
Align your content calendar to seasonal peaks (e.g., “summer fashion trends 2025”).
Utilize predictive keywords in advance to build momentum before their peak.
Investigate niches like DIY, wellness, travel, and home decor.
Seasonality is a sell on Pinterest. Use it as the backbone of your strategy for enormous engagement in 2025.
Use Pinterest Ads with Conversion Objectives
Pinterest Ads have grown stronger with rich targeting, retargeting, and shopping add-ons.
Ad tips for 2025:
Pin using video pins or carousel pins for increased engagement.
Experiment with various creatives using A/B testing.
Target goals such as Conversions or Catalog Sales.
Utilize Pinterest’s tag and conversion tracking features to measure performance.
With Pinterest becoming increasingly eCommerce-centric, brands spending money on paid ads will enjoy high ROI potential.
Review Performance and Make Adjustments
Your Pinterest marketing approach should be data-driven. Regularly checking what is working and what is not is fundamental.
Metrics to measure:
Impressions
Click-through rates (CTR)
Saves
Follower growth
Website conversions
Use Pinterest’s Analytics and resources such as Google Analytics to measure success. Then, adjust your strategy according to real user behavior.
Pinterest in 2025
Pinterest remains a goldmine of marketing opportunities—particularly for marketers who know how to balance visual creativity with planning.
In 2025, being successful on Pinterest involves:
Knowing search intent
Developing visually engaging and helpful content
Optimizing for SEO and conversions
Keeping up with trends and analytics
Regardless of whether you’re a small business, influencer, or digital marketing firm, these top 9 Pinterest strategies will assist you in converting pins into profits and creating lasting brand visibility.
