With the hyper-competitive digital world we live in today, it’s more difficult than ever to get noticed. With millions of videos, websites, and blogs being posted on a daily basis, how do you make your content top the search engines like Google?
And the key is in good keyword research and SEO optimization. And of all the beginner-friendly yet highly effective tools that can aid you in doing so, one of the best is Ubersuggest — developed by world-class digital marketing legend Neil Patel.
But here’s the best part: you don’t have to pay for it. In fact, you can derive a lot of value from it even if you’re using the free version.
As an experienced content writer and SEO strategist with more than a decade under my belt, I’ve enabled companies to expand their organic traffic utilizing tools such as Ubersuggest — for free. Here, in this guide, I will teach you exactly how to utilize Ubersuggest for free, what functionality is on offer, and how to draw out the maximum value for a boost in your SEO.
What is Ubersuggest?
Ubersuggest is an all-encompassing SEO tool that assists you with:
Keyword research
Competitor analysis
Website audits
Content ideas
Backlink tracking
Though it began as a simple keyword suggestion tool, Ubersuggest has evolved into an all-in-one tool for content creators, bloggers, and marketers. Its interface is minimalistic, newbie-friendly, and much less intimidating than other SEO tools such as SEMrush or Ahrefs.
How to Use Ubersuggest for Free
To begin using Ubersuggest’s free tools:
Head over to https://neilpatel.com/ubersuggest/
Type a keyword, domain, or URL into the search box.
Hit “Search.”.
You’ll get instant results pertaining to your input — without having to sign up for an account.
But if you sign up for a free account (with your Google login), you get more benefits and extra features such as:
More daily searches
Limited premium report access
Basic SEO audit functions
Features in the Free Ubersuggest Versio
Now, let’s move on to what you can do for free and how to best utilize these features.
- Keyword Research (Free with Limitations)
Keyword research is perhaps Ubersuggest’s most potent tool. When you input a term such as “vegan recipes” or “freelance writing tips,” Ubersuggest returns:
Search Volume (monthly searches)
SEO Difficulty (SD)
Paid Difficulty (PD)
Cost per Click (CPC)
You’ll also receive suggestions for related keywords, such as long-tail phrases, questions, and comparisons — ideal for content cluster building or addressing niche audiences.
How to use it for free:
You receive 3 free keyword searches daily without logging in.
When you log in, you receive additional searches (usually up to 10/day).
Utilize the filters to sort by volume, difficulty, or CPC.
Click on “Related”, “Questions”, or “Prepositions” to reveal less competitive keywords.
Pro Tip: Search for keywords with moderate to high search volume and low SEO difficulty — that’s your sweet spot.
- Content Ideas (Unlimited Access)
This is pure gold for marketers and bloggers. Once you enter a keyword, go to the “Content Ideas” tab. What you’ll get to see is:
Top blog posts
Social shares (Facebook, Pinterest)
Estimate of monthly visits
Backlinks count
You get an idea of what’s working in terms of content for your subject.
How to use it for free:
This aspect can be accessed without logging in.
Utilize the list to evaluate headlines that generate traffic.
Repurpose or improve upon these ideas with your own unique take.
Pro Tip: Use the titles that perform well and add a twist — maybe by including a case study, updating the stats, or targeting a different audience segment.
- SEO Analyzer (Limited Free Use)
The Site Audit tool checks your website for:
On-page SEO issues
Site speed
Technical SEO problems (broken links, missing meta tags, etc.)
Recommendations for improvement
How to use it for free:
Go to the SEO Analyzer tab.
Type in your website URL.
Sign up for a free account for full report access.
You can perform limited audits daily.
Pro Tip: Even though you may not be able to perform audits every day, a good one will provide you with a complete to-do list for months. Prioritize correcting severe errors first, followed by performance and content structure optimization.
- Traffic Analyzer (Competitor Analysis)
Type in a competitor’s domain, and Ubersuggest will display:
Monthly traffic
Top-performing pages
Keywords they rank for
Their backlink profile
You can reverse-engineer your competitor’s strategy — for free.
How to use it for free:
Limited number of competitor lookups per day
No account needed for basic overview
Sign in for more in-depth data
Pro Tip: Use this to identify content gaps. What are your competitors ranking for that you’re not? Create content that competes directly with their top pages.
- Backlink Data (Basic Access)
Backlinks are important for SEO, and Ubersuggest provides you with a glimpse of:
Domains linking to your website (or your competitor’s)
Authority score of said links
Anchor text
Although paid users enjoy complete backlink history and live tracking, free users can also obtain useful insights.
How to use it for free?
Input your website or a competitor’s domain
Check top backlinks and referring pages
Find possible outreach opportunities
Pro Tip: Take a look at which guides or blog posts have backlinks — and then produce something more detailed or newer, and approach them.
Optimizing the Free Version: Tips for Smart Usage
For making the most out of Ubersuggest without spending anything, do the following:
Batch Your Research
Don’t let your daily searches go to waste. Organize a multi-look batch session and research several keywords or scan several competitors at a time.
Use Incognito Mode or Clear Cookies
If you reach the free limit, incognito mode may occasionally reset the counter (note: may not always work, depending on updates).
Blend with Free Tools
Blend Ubersuggest with free tools such as:
Google Keyword Planner
Answer the Public
Google Trends
MozBar (SEO Chrome Extension)
Monitor Manually
Because the free version doesn’t support continuous keyword monitoring, keep a spreadsheet of keywords, rankings, and monthly updates.
Repurpose Insights
Put keyword information to use for:
Blog titles
Meta descriptions
YouTube tags
Pinterest descriptions
Product listings (if selling online)
Who Is Ubersuggest Free Version For?
The free version is suitable for:- Freelance writers seeking content ideas
- Bloggers SEO-optimizing their blogs
- Small business owners with limited budgets
- Students or marketing newbies learning SEO fundamentals
- YouTubers or podcasters requiring keyword-based content planning
