If you’re a power user of Notion or just a productivity enthusiast, you can turn Notion template sales into a lucrative side business — or even a full-time venture. Thanks to tools like Gumroad and Etsy, you don’t need to have coding skills or a large budget to create a successful business. All it takes is a valuable template, a straightforward sales process, and clever marketing.
In this tutorial, we will guide you through the process of creating, listing, and selling your Notion templates on Gumroad and Etsy successfully in 2025.
Step 1: Build a High-Quality Notion Template
You must create something that is worth paying for before you even consider selling. Ask yourself:
What type of problem can my Notion template address?
Some popular in-demand template ideas include:
Daily planner or productivity dashboard
Budget tracker or finance planner
Student note-taking system
Social media content calendar
Habit tracker or wellness journal
Business management or CRM dashboard
Some tips on how to create a sellable Notion template:
Make it clean, minimalistic, and mobile-friendly
Use proper headings, toggles, icons, and images
Have a simple instruction section within the template
Add the ability to fully duplicate it (Share → “Duplicate”)
Make your template within your own Notion account and receive the shareable link with view permissions for purchasers to duplicate it.
Step 2: Prepare Digital Files for Selling
Although you’re selling a Notion link, you can’t simply sell a URL. You must bundle it.
Design a PDF delivery file with:
A greeting message
Easy-to-follow instructions
A clickable “Duplicate Template” button or hyperlink to the Notion page
Optional: A thank-you bonus or discount code
Save this as an excellent PDF — this is what your buyers will download on Gumroad or Etsy.
Step 3: Sell on Gumroad
Why Gumroad?
Gumroad is great for digital products. It’s easy to use, supports free and paid products, and allows instant downloads.
Steps:
Sign Up at Gumroad.com
Create a free account and set up your profile with a banner, logo, and description.
Create a New Product
Click “New Product” → Choose Digital Product
Set your product name (e.g., “Ultimate Notion Planner for 2025”)
Upload your PDF delivery file
Set your price (you can also offer a pay-what-you-want option)
Write a Engaging Product Description
Emphasize benefits, not features. Use bullet points, bold subheadings, and images/gifs of your Notion template.
Personalize the Checkout Page
Include a call to action, reviews, or an upsell if you offer several templates.
Publish & Promote
After going live with your product, post the Gumroad link on your website, Twitter, TikTok, or via an email list.
Step 4: Sell on Etsy
Why Etsy?
Etsy has built-in traffic and is ideal for digital planners and productivity tools. It’s also an excellent platform for passive income.
Steps:
Create an Etsy Seller Account
Visit Etsy.com → Sell on Etsy → Set up your shop (select name, country, currency)
List Your Product
Title: Use keywords such as “Notion Template,” “Planner,” or “Digital Organizer”
Description: Mention what the template does, whom it’s for, and how to use it
Tags: Use all 13 tags with keywords that make sense
Add images/screenshots of your Notion template
Add your PDF delivery file as the digital file
Price it fairly (Most Notion templates range from $5 to $25)
SEO Tip: Etsy uses keywords big time. Use software like E-Rank or Everbee to locate high-search tags.
Step 5: Get Your Template Out There
You won’t get many sales by simply posting your product — you need exposure.
Best ways to market your Notion templates:
TikTok: Display a 15-second video demo of your dashboard in action
Instagram Reels & Stories: Benefits or behind-the-scenes
Pinterest: Best for productivity-related traffic
YouTube Shorts: Brief overview with a link in the description
Email Newsletter: Send updates or open discount promotions
Notion Communities: Share value and soft-promote (Reddit, Facebook groups)
You can also give away free mini-templates to build an email list or traffic to your Gumroad or Etsy store.
Step 6: Grow & Scale
After your initial template goes live and is selling:
Make bundles of templates
Sell seasonal planners (i.e., 2025 Goal Planner, Q1 Budget Planner)
Work with influencers or productivity YouTubers
Provide custom templates as an offer for additional income
How to Sell Notion Templates on Gumroad & Etsy
Marketing Notion templates on Gumroad and Etsy in 2025 is not only feasible — it’s lucrative. With minimal start-up fees, easy tools, and an international digital public, it’s a wonderful way to generate passive income.
Prioritize quality templates, describe them simply, and sell intelligently. You’re a student, freelancer, or digital content creator — this is your opportunity to monetize your Notion expertise into a business.
