With more than 200 million active users in the United States, Facebook remains among the most influential advertising systems for businesses of all sizes. If you’re from India or Pakistan, you can still access this profitable U.S. market—but only if you know how to create and execute your campaigns effectively.
This complete guide covers everything you want to know about operating Facebook ads in the USA from India and Pakistan, from setup and legal compliance through targeting advice and payment options.
Why Advertise in the U.S. from India or Pakistan?
Before we examine the how-to, let’s cover why you might want to target U.S. markets:
Greater spending power: U.S. shoppers possess a greater average income and expenditure power.
Global brand visibility: Having a U.S.-based audience adds more validity and global appeal to your business.
Improved ad ROI: Even with greater CPC (cost-per-click), U.S. conversion rates can improve profitability for your campaigns.
Huge audience size: More than 240 million Americans use Instagram and Facebook on a monthly basis.
Is It Legal to Run U.S. Ads from South Asia?
Yes, it is totally legal to advertise Facebook in front of the U.S. audience from India or Pakistan. Facebook (Meta) is a worldwide company, and advertisers can target any country’s users as long as:
Your ad content is in accordance with Meta’s Advertising Policies.
You adhere to local tax laws in your own country.
You don’t do fraudulent or deceptive advertisements.
Step-by-Step Guide: How to Run Facebook Ads in USA from India & Pakistan
Step 1: Set up a Meta Business Manager Account
Begin by setting up a Business Manager account:
Go to https://business.facebook.com/
Click on “Create Account”
Enter your business name, email address, and country (India or Pakistan)
Enter your Facebook Page or create a new one
Enter your Ad Account
Pro Tip: Make your Ad Account’s currency USD on setup if you will be serving U.S. customers. This may make it easier to analyze and minimize exchange rate confusion.
Step 2: Choose Your Campaign Objective
After creating your ad account, go to Ads Manager and click “Create” to start a new campaign.
Select an objective based on your goal:
Traffic – Drive visits to your website
Leads – Collect sign-ups, form fills, or email subscribers
Sales – Promote e-commerce products
Engagement – Grow followers or page likes
Video Views – Increase brand awareness through video
Be sure to pick an objective that is what your U.S. audience desires and expects.
Step 3: Define U.S. Audience Targeting
This is where the magic begins.
Use these options to target individuals in the United States:
Location: United States
Age: Set on product relevance (e.g., 25–45 for software utilities)
Gender: All or select
Languages: English (US)
Interests/Demographics: Based on industry. For instance:
Real Estate: Zillow, Trulia, Home Purchasing
E-commerce: Online Shopping, Amazon Prime
Health: Gym, Fitness, Supplements
Behaviors: Regular international shoppers, Online shoppers, etc.
Utilize Lookalike Audiences if you already have U.S. customers.
Step 4: Design High-Converting Ad Creatives
Regardless of where you are, ad quality is crucial.
This is what U.S. users like:
Simple, benefit-focused headlines
Catchy images or videos
Short, engaging copy
Call-to-action such as “Shop Now” or “Learn More”
Tools you can utilize for creatives:
Canva for design
InVideo or Adobe Express for video
ChatGPT (such as me!) for copywriting
Tip: Use American spelling, slang, and terminology. For instance, use “Free Shipping in the U.S.” rather than “No Delivery Charges.”
Step 5: Set Budget & Schedule
You don’t have to break the bank to get going. Start with:
Daily Budget: $5 to $10
Bid Strategy: Automatic
Ad Schedule: Run continuously or during U.S. prime times (8 AM to 9 PM EST)
Increase gradually once you know which ads are performing.
Step 6: Configure Payment Method
If you’re located in India or Pakistan, you have several options to pay:
For Indian Advertisers:
International credit or debit card (Visa/MasterCard)
UPI (restricted to INR ad currency accounts)
PayPal (in select instances)
Net banking (local INR accounts only)
Best Practice: Utilize international credit cards in USD to reach U.S. markets.
For Pakistani Advertisers:
International credit card (Visa/MasterCard)
JazzCash or Easypaisa through third-party resellers
Facebook Authorized Resellers such as Dial Zero, Brainchild, or Ginkgo Retail
Note: Pakistan does not support PayPal, therefore make sure your payment source is active and verified prior to sending campaigns.
Important Tips for Improved Performance
- Use VPN or Not?
You don’t have to use a VPN to advertize in the U.S. Global targeting is permitted by Meta. Yet, if you have an agency and need to look U.S.-based for trustworthiness, a VPN such as NordVPN or ExpressVPN can be helpful in communications—not Ads Manager usage. - Create U.S.-Based Landing Pages
Your website or landing page should load quickly in the U.S. Use hosting providers like Cloudflare, Bluehost (U.S. servers), or Webflow. Make sure you:
Use fast-loading images
Include pricing in USD
Clearly mention shipping policies (if selling products)
- Test Multiple Creatives (A/B Testing)
Run multiple ad variations to see which message resonates best. Change one element at a time: headline, image, CTA, or audience. - Monitor Performance Daily
Utilize Facebook’s native analytics to monitor:
CTR (Click-Through Rate)
CPC (Cost Per Click)
ROAS (Return on Ad Spend)
CPM (Cost per 1,000 impressions)
Stop poorly performing ads and scale high-performing ones.
Obtain a U.S. Address (Optional)
For drop shipping or business credibility, obtain a virtual U.S. address through services such as:
Shipito
US Global Mail
VirtualPostMail
This assists with Shopify store verification, LLC registration, or ad account trust.
Common Mistakes to Avoid
❌ Targeting the U.S. with Indian or Pakistani currency.
❌ Low-quality ad creatives with grammatical/spelling errors
❌ Inappropriate audience targeting
❌ Slow-loading websites with Asian servers
❌ Breaking Facebook’s ad policies (example: prohibited keywords)
Yes, You Can Run Facebook Ads in the USA From India or Pakistan
Targeting the U.S. market with Facebook ads from South Asia is 100% possible—and even welcomed if executed professionally. As a freelancer, agency owner, e-commerce business, or service provider, the U.S. market has immense potential.
Pay attention to:
Smart targeting
High-quality creatives
Seamless payment setup
Compliance with Meta rules
With regular testing and optimization, you can expand your business across borders—right from your home in India or Pakistan.
