Affiliate marketing is one of the simplest sources of passive income online, but it all hinges on how you deliver your offer. That’s where a landing page enters the picture — it enables you to drive targeted traffic, generate leads, and increase conversions.
In this guide, you will learn how to build a free affiliate marketing landing page in a step-by-step process — with beginner-friendly, no-cost tools.
Why You Ought to Have a Landing Page for Affiliate Marketing
A lot of affiliate marketers have the misstep of driving traffic straight to the affiliate link — this tends to lead to low conversions and missed commissions.
- Here’s why using a landing page is a better option:
- Collect Emails for retargeting
- Pre-sell the offer using benefits and testimonials
- Monitor traffic and performance
- Establish trust prior to forwarding to the affiliate product
Tools You Need (Free Versions)
You don’t have to spend a lot of money on tools to start. Below are the best free ones:
Tool Purpose Free Option?
| Tool | Purpose | Free Option? |
|---|---|---|
| MailerLite | Landing Page Builder + Email Marketing | Yes |
| Systeme.io | All-in-one Funnel Builder | Yes |
| Google Sites | Simple Web Page Builder | Yes |
| Canva | Design graphics for your landing page | Yes |
Step-by-Step: How to Create a Free Landing Page for Affiliate Marketing
Step 1: Select the Right Platform
The following three are great for beginners:
Systeme.io – Drag-and-drop funnel builder, ideal for beginners.
MailerLite – Simple to use with email marketing features.
Google Sites – Extremely simple, ideal for information pages.
Use Systeme.io for a professional look without spending a penny.
Step 2: Sign Up and Select a Template
Visit Systeme.io- Sign up for a free account.
- Go to “Funnels” > “Create”
- Select your objective: Build an audience or Custom funnel
- Select a pre-designed landing page template
Pro Tip: Implement a lead magnet (free eBook, checklist, guide) to induce signups.
Step 3: Personalize Your Landing Page
Ensure your landing page has:
Headline: Hook that captures interest
Example: “Discover How I Made $1,000/Month Without a Website!”
Subheadline: Brief benefit-driven sentence
Example: “Get the free step-by-step guide now.”
Image or Video: Display the product or brief explainer
Call to Action (CTA):
Example: “Download Now” or “Get Instant Access”
Lead Form: Capture email address (integrated with Systeme.io or MailerLite)
Step 4: Add Your Affiliate Link
Once the user has submitted their email:
Send them directly to the affiliate offer OR
Send an automatic email with the link
Don’t put affiliate links directly on the landing page if you’re running paid traffic (to remain compliant with ad platforms such as Facebook or Google).
Step 5: Optimize for Mobile
Most of your users will see your landing page on a mobile. Ensure:
Fonts are legible
CTA buttons are not hard to tap
Layout is responsive
Systeme.io and MailerLite have mobile preview features.
Step 6: Connect Your Domain (Optional)
Most free sites will provide a subdomain like:
yourname.systeme.io
But in case you prefer a branded appearance, connect your own domain:
Purchase a domain from Namecheap or GoDaddy
Follow platform instructions to link it
Bonus Tips to Boost Conversions
Create a sense of urgency: “Limited-time offer!”- Include testimonials or reviews
- Point with arrows or emojis to your CTA
- Experiment with different headlines and pictures (A/B testing)
Best Free Platforms Comparison
| Feature | Systeme.io | MailerLite | Google Sites |
|---|---|---|---|
| Drag & Drop | ✅ | ✅ | ❌ |
| Email Capture | ✅ | ✅ | ❌ |
| Templates | ✅ | ✅ | Basic |
| Affiliate-Friendly | ✅ | ✅ | ✅ |
