LinkedIn has come a long way from a virtual résumé—it’s now a force to be reckoned with for selling services, acquiring clients, and establishing your brand. If you’re a freelancer, consultant, coach, or owner of an agency, you can sell and market your services on LinkedIn directly.
This 2025 guide teaches you how to provide services on LinkedIn efficiently, complete with examples, tips, and best practices.
Step 1: Set Up the “Providing Services” Feature
LinkedIn has a specialized “Services Page” feature.
Here’s how to turn it on:
Access your LinkedIn Profile.
Click the “Open to” button → Select “Providing Services.”
Choose your service type (e.g., Marketing, Coaching, Design, etc.)
Add in-depth descriptions, location (remote or on-site), and preferred contact methods.
Click “Publish.”
Pro Tip (2025): Optimize your service description with keywords. LinkedIn search now prioritizes relevance and profile activity.
Step 2: Optimize Your LinkedIn Profile for Services
Your headline, about section, and featured content ought to reinforce your service offering.
Example: Optimized Headline
❌ “Freelancer | Consultant”
“Helping Coaches & SaaS Brands Grow with High-Converting Copywriting | Conversion Copy Specialist”
Example: About Section (Short Sample)
I assist personal brands and startups in creating magnetic copy that converts readers into customers. With 5+ years of background and $1M+ in tracked revenue, I provide:
Website Copywriting
Email Sequences
Landing Pages
Let’s discuss if you’re up for transforming attention into action.
Step 3: Leverage the Featured Section to Display Evidence
Use the “Featured” section to feature:
Testimonials from clients
Portfolio examples
Case studies
Service landing pages
Calendly or contact link
Here’s an example: Featured → ” ? Case Study: How I Helped a Startup Generate $50K in 30 Days”
→ ” Client Testimonial: ‘Best investment I made this year.’ – Sarah L., Founder”
Step 4: Share Worthwhile Content That Sells Without Selling
Instead of cold pitching, share trust-building and lead-attracting content.
Content types that perform in 2025:
Mini case studies (before/after outcome)
? Tips how-to pertaining to your service
? Client shout-outs and testimonials
❓ Questions that ignite engagement
? Short native videos breaking down an idea
Example Post:
Just finished a landing page for a SaaS client → 38% conversion rate ????
What made the difference? We repurposed the offer around a key pain point.
Curious to know how messaging can double your conversions? Let’s connect. #copywriting #SaaSgrowth
Step 5: Leverage LinkedIn’s Service Ads (Optional for 2025)
In 2025, LinkedIn now offers Service Promotion Ads (beta in certain regions). These aid freelancers & service providers to promote their Services Page directly in feed ads.
You can also build lead-gen forms with CTA such as “Get a Free Quote” or “Book a Discovery Call”.
Step 6: Outreach the Right Way (No Spam)
When you do outbound, do it with personalization and value.
Example Outreach Message (2025)
Hi [Name],
I saw you’re expanding your brand and perhaps could use assistance with [particular pain point].
I work with [your service], and recently assisted [similar company] with [result].
Would you consider a quick call next week?
– [Your Name]
? Real LinkedIn Services Examples (2025)
- Freelance Designer
“I assist brands in transforming ideas into visual content that sparks engagement. Services: Logo Design, Branding, UI/UX. Remote + Global.” - Marketing Consultant
“Growth strategy for B2B entrepreneurs. I provide LinkedIn content strategy, paid ads review, and organic growth consulting. Schedule a free discovery call.” - Virtual Assistant
“Providing trusted admin assistance, inbox organization, and calendar scheduling for solopreneurs. Get you more free time!”
